AdSense Certified Ad Networks?

Google AdSense has now made a significant enhancement by allowing publishers to show ads from other Ad Networks who have been certified by Google.

These ads currently are only for image ads and appear to be only for CPM based ads (We are yet to verify this). Adsense does give the publishers the ability to block ads from one or more adnetworks.

Some of the certified adnetworks are ValueClick, Chitika, DSNR, OpenX, etc. The full list of the certified AdNetworks is provided at the end of this blog, but the interesting point is to think why Google would allow other adnetworks to leverage its platform.

One might wonder why Google would allow a part of its inventory to be eaten up by other competing ad networks. We could think of some of the possible reasons which are provided below:

1. Google now gets control over which ad is served on which website, which falls into google’s history of ‘do no evil but collect every possible data everywhere’.

2. Google can facilitate better targeted ads in those areas in which it does not have a niche, where one of the other adnetworks might have an advantage.

In any case, it is a very interesting feature and has to be observed closely in the months to come.

We will try it our ourselves and update here on how the experience is.
Full List of Google AdSense Certified AdNetworks:

AccountNow, Inc.
Acxiom Corporation
Ad Pepper
Adchemy
Adconion Media Group
Adpepper Germany
AdReady
Adtegrity.com
Advertise.com
Aggregate Knowledge
Announce Media
AOL Inc
AppNexus
Atrinsic
AudienceScience Inc.
Bizo
Brand.net
BrightRoll
Chitika
ClickDistrict NL
Collective Media
Cossette Communications
CPM Advisors, Inc
Criteo Europe
Criteo UK
Criteo US
Cyberplex, Inc
Dapper Inc.
DataXu
Datran Media
Dedicated Media
Didit
Dotomi
DQ
DSNR
EchoSearch
Efficient Frontier, Inc.
Epic Advertising
FetchBack
Goodway Group
HTTPool
Hurra Germany
Infectious Media
Innovation Interactive
InterCLICK
Invite Media
LucidMedia
MaxPoint Interactive
Media Innovation Group
Media6Degrees
MediaMath
Mediaplex
Mexad
Mixpo
Mpire
NetSeer Inc.
NextAction
OpenX Technologies
OpinMind
OwnerIQ, Inc.
Pennyweb, Inc. (DBA Ybrant Digital)
People Media, Inc
Pinnacle Dream Media
Pulse 360
Quantcast Corporation
QuinStreet, Inc.
Radius Marketing Inc.
Red Aril, Inc.
Redux Media Inc.
Reply! Inc.
ReTargeter
RichRelevance, Inc.
Rocket Fuel Inc.
Semantic Sugar, Inc.
ShareThis, Inc.
Sooth Software Corporation (dba AdBuyer.com)
Specific Media
Spongecell
Struq Limited
TellApart
Teracent Corporation
The Exchange Lab
Traffic Marketplace
Triggit
Turn
ValueClick International Ltd
ValueClick, Inc.
Veremedia
VivaKi
Xtend Global Media LTD
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