Google has made a major change in its search results, which is going to affect Search Engine Optimization activity done on many sites. All these days, when there is a search for an organisation, eg Yahoo, the results used to show one result from their website and then results from other sites with the information [...]

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Google disclosed today for the first time in their history, the percentage of advertisement amount that they pay out to the publishers via their AdSense platform. AdSense along with AdWords is the primary revenue generating engine for Google. All these days, the publishers on AdSense network had no clue about the percentage of cut that [...]

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As announced earlier, we have been using OpenX as our advertising engine and we are quite happy with its performance, despite the limitations we have found in the product. An interesting thing happened last week. We realized that Openx 2.8.5 is available for download, though there was no official announcement about it. The home page [...]

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Google AdSense has now made a significant enhancement by allowing publishers to show ads from other Ad Networks who have been certified by Google. These ads currently are only for image ads and appear to be only for CPM based ads (We are yet to verify this). Adsense does give the publishers the ability to [...]

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We had posted sometime back about a click tracking issue with unknown third party providers, that we were facing with OpenX. We tried approaching different people, including OpenX forums, third party freelance sites, etc. A consistent answer we received was, if the third party advertiser does not support the extra parameter in their ad code, [...]

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OpenX announced the release of the next version of their ad serving tool yesterday. There are quite a few good features announced, but all of them listed so far, appear to be related mainly to OpenX Market integration – not a bad idea though. For those of who, who are not familiar with OpenX, it [...]

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As many of you know, our ad server runs on OpenX. Two interesting things happened yesterday: 1. We upgraded to the latest version of OpenX (2.8.3) 2. We also moved our adserver to a new server. Right after these changes, the statistics stopped getting captured.

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We are currently having some difficulty in tracking clicks from unknown ad providers. We are looking for OpenX experts to help us with this. Please find below our requirements with the details of the issue. If you feel you could be of any assistance, please feel free to reply. This is a very quick task [...]

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