Google has made a major change in its search results, which is going to affect Search Engine Optimization activity done on many sites. All these days, when there is a search for an organisation, eg Yahoo, the results used to show one result from their website and then results from other sites with the information [...]
Entries Tagged as 'SEO and SEM'
Google shows multiple results from same domain
August 27th, 2010 · Comments Off · General News, Online Advertising, SEO and SEM
Search Engine Optimisation Techniques
August 6th, 2009 · Comments Off · Auro Technology Research Program, SEO and SEM
I did a detailed research on writing a blog and its relationship to the search engine crawlers. This research started three months back and concluded yesterday with a series of four quick posts made within the span of two to three hours each. The idea was to find out the behavioural pattern of the crawlers [...]
Tags: WordPress
Search Engine Optimisation – Test 3
August 4th, 2009 · Comments Off · Auro Technology Research Program, SEO and SEM
The results of our test 1 and test 2 are out now. The initial post (Test1) was crawled within three hours and the next post (Test2) was crawled within one hour of posting.
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Search Engine Optimisation – Test 2
August 4th, 2009 · Comments Off · Auro Technology Research Program, SEO and SEM
Our previous test was conducted about two hours ago and we now have the results. This shows that the crawlers come back more than one in the same day. Now that the initial test is showing up in less than two hours, I am trying to find out the exact frequency of the crawlers. This [...]
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Search Engine Optimisation – Crawl Time Experiment
August 4th, 2009 · Comments Off · Auro Technology Research Program, SEO and SEM
This post is specifically an experiment to understand the time it takes for search engines to crawl this blog. This morning I had posted about the Long tail concept on two blogs, one related to the JK Divorce Entrance video and another one explaining about the long tail concept itself.
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Long Tail Concept
August 4th, 2009 · Comments Off · General News, SEO and SEM
Long Tail concept is a very popular concept in online world, especially among online marketing folks. Ebay and YouTube are perfect examples of websites which have capitalized on the long tail concept. Hence I prefer to use these two sites as references while trying to explain the long tail concept.
Tags: Ebay·MusicPlugin·YouTube
JK Divorce Entrance Video – Viral Marketing opportunity again
August 4th, 2009 · 1 Comment · General News, SEO and SEM
We had written about the JK Wedding Entrance Video in You Tube a few days back. It already has over 15 million views and has now a follow up video has been produced by a bunch of college students called Divorce Video. They have done a very good video making fun of the original one [...]
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Latest Youtube Wedding Video and Viral Marketing
July 30th, 2009 · 1 Comment · General News, SEO and SEM
I happened to watch this video on You Tube and it has now been watched over 12 million times in the past few days since it was uploaded. The interesting element in this video is that in the past 24 hours three people have shown me or spoken to me about this video.
Tags: YouTube
Microsoft – Yahoo announce new search deal
July 29th, 2009 · Comments Off · General News, SEO and SEM
Microsoft and Yahoo have announced a new search deal, which is considered as a big news in technology space. This partnership will make their combined search strengths as the best competition to date to the Google Search monopoly. Even now, Google controls over 60 percent of the search market share, but this partership might change [...]
SEO Testing as a part of QA
April 28th, 2009 · 1 Comment · Auro News, QA Testing, SEO and SEM
Search Engine Optimization Testing is one of the core items in the QA Checklist followed by the Auro Infotech QA team. The team tests the webpages developed by the AI development team for basic search engine related usability. This helps us to make sure with every website we deliver, we also perform all the basic SEO [...]
Tags: Google