Auro Infotech has been developing Web 2.0 solutions from the time this term was used to represent the various technologies that were grouped together and used by web developers to present rich content in a highly usable way.

AJAX is by far the most popular technology used to represent this term in technical world, mainly due to the power of its asynchronous calls using XMLHTTP which reduced the number of times the complete pages had to be refreshed, thus improving user experience. Some examples of good use of AJAX are for refreshing a part of the page to get search results displayed in the page after fetching from the server, without refreshing the page.

Mashups/Widgets is another term used in Web 2.0 world to help the content to travel online – ie. using viral marketing power of the widget. This idea was well implemented in You Tube to allow any blogger or website to embed simple set of html codes in their pages and as a result the visitors to these sites will see videos from YouTube.

Usability and appearance have also played a distinct role in Web 2.0. With the introduction of DIV tags to manage the rich content and the introduction of unique styles which have come to be known as Web 2.0 styles, websites are built with customer visual comfort in mind.

At Auro Infotech our initial venture with Web 2.0 was on the Indian Music Website, Music Plugin. It implements various Web 2.0 concepts such as AJAX search and Player Plugin that can be embedded on any blog page or website. Some of the other recent Web 2.0 styled websites from Auro Infotech are Funepets, a pet video website and Webvees, a Indonesia based Online Video Website etc.