Based on my recent experience in buying an iPad and my past experiences in buying products from Apple, I spent sometime thinking about what Apple does differently that makes us have the ‘Wow’ Experience.
Just to give a quick 101 on WOW (this is my interpretation):
In simplest terms, anytime you see something and you feel like ‘wow, thats amazing’ (in Chennai terms ‘superaa’?), that is called a wow experience. Examples of some of the technology related wow experiences I had in the past are:
– When I switched on the walkman for the first time in my life
– When cell phones enabled us to speak from anywhere
– When blackberry enabled us to send and receive emails ten years go from anywhere
– When Google showed it could give relatively accurate page one results in two seconds
Then came Apple – I am not talking about Apple Computers under Steve Jobs, which was competing with Microsoft for domination in the PC market twenty five years ago. I am talking about Apple Inc under Steve Jobs, which is dominating the consumer market in the past ten years.
Let me walk you through a typical buying experience with Apple products.